Swim Smooth Design Info:

Ever wondered why the Swim Smooth logo is as colourful and 'bizarre' as it is? Back in August 2004 when we were designing the logo and concept behind the Swim Smooth brand image we decided that we'd like a look that resembled an old soap box advert. Why? Well, the full name that we assigned to the Swim Smooth brand in those early days was "Swim Smooth: Clean-up Your Stroke!" as such the concept of "cleaning-up your stroke" lent itself to an association with cleaning products, or specifically, a soap box.

Have a look to the left at one of our original video analysis and swim stroke correction service fliers from about August 2004 (just before filming of the Swim Smooth DVD Boxset began). As you can see our stroke correction process has always been very structured in its approach from an initial consultation with video analysis ("Full Shampoo and Rinse"), to a session concentrated on addressing your individual idiosyncracies ("Wax and Polish"), to a series of sessions aimed at allowing the swimmer to take what has been learnt in the previous sessions and apply this to their normal training regime ("Swim Away").

Whilst we have had a few comments that it seems "weird" that we don't include a picture or image of a swimmer in our logo, we firmly believe that the Swim Smooth brand image fits our philosophy and methodology perfectly.

If you are keen to learn more about how we can help you clean-up your stroke, please visit our full range of coaching services page.